Nine has overhauled its insights reporting around key video products with the aim of giving marketers and agencies a far greater understanding of the audience they are reaching through its video products, on digital properties such as nine.com.au and 9Now.
Nine has hired senior digital sales leader Natalie Grabbe to lead its Melbourne digital sales team.
Nine has announced a new strategic partnership with Equifax as the publisher looks to further extend its offering to better serve finance and insurance clients.
Nine has overhauled its online news vertical 9news.com.au with a mobile video-first approach as the publisher seeks to grow online audiences around nine.com.au and its associated websites.
While viewability has been kicking around as an issue for the Australian market for the past couple of years, there is growing consensus it is high time the industry got its act together and came up with some agreed rules for everyone to play by.
Nine today announced that Pippa Leary will be joining its digital business, in a new role leading digital sales, as Commercial Director – Digital Sales.
As Australia’s leading digital content publisher, Nine Digital has real content, real audiences and real metrics to allow you to better understand your audience — and deliver real impact for your brand through the power of storytelling.