Insights & News

2018 Program Highlights

In 2018, Nine was home to Australia’s No. 1 program, with the first State of Origin rugby league match between New South Wales and Queensland scoring a national average audience of 3.445 million viewers.

9Powered Cultural Conversation Series: Love is a (New) Battlefield

Recap on the insights that underpin smash hit shows like Love Island and Married at First Sight, revisit 9Powered’s Director of Strategy, Melissa Mullins presentation from the Mumbrella MSIX Conference.

Summer's Biggest Event Starts January 14

Tom Malone, Nine’s Director of Sport, speaks about what viewers can expect from a new era of the Australian Open on Wide World of Sports.

Married at First Sight in 2019 will Again be a Cross-Platform Juggernaut

Nine’s head of content production predicts the upcoming 2019 season of Married at First Sight will see its audience lift from the strong lead-in provided by the Australian Open in January.

How 9Galaxy is Helping to Transform TV Trading

Nine’s programmatic platform 9Galaxy is making the need for media buyers to chase media owners for “make goods”.

Nine 2019 Upfront: Lego Masters Provides Point of Difference to Nine's Other Consistent Reality Formats

Nine has media buyers talking by providing a point of difference in its 2019 content slate with the launch of Lego Masters, a top media buyer says.

Nine 2019 Upfront: 9Now is Leading the Premium Video Space

One of Australia’s top media agency executives has commended Nine on leading the charge in the broadcast video on demand (BVOD) market.

Nine 2019 Upfront: Nine Delivers a Strong Content Slate

One of Australia’s top media buyers has welcomed Nine’s consistent programming schedule, saying 2019’s “strong content calendar” is exactly “what we are looking for with our advertisers”.

Harness the Power of 9Honey and Connect with Australian Women Like Never Before

Nine’s Digital Editorial Director, Kerri Elstub celebrates 9Honey’s new look and reveals what is in stored for Australia’s leading women’s lifestyle network, that truly is a leading multi-media platform.

Nine 2019 Upfront: 'The sport piece is brilliant' after biggest shakeup in sports rights in 40 years, says top media buyer

Nine has managed to surprise the market in its plans for sport in 2020 after the biggest shake-up in sports rights in 40 years.