The Windows ecosystem brings together entertainment and productivity in a sleek operating system based all around the user. It gives people the power of a PC, choice and mobility to do whatever they want on any size screen.

    An interactive environment is at the heart of the Windows interface and through these reimagined platforms there are a plethora of opportunities for brands to build powerful connections with their audience. Ads in Apps deliver advertising experiences that are beautiful, relevant and meaningful to consumers and therefore more valuable to advertisers. Marketers can seamlessly integrate and amplify their brand stories across the broad scope of the Windows advertising creative palette.

    There have been two upgrades since the Windows 8 launch in late 2012, including Windows 8.1 in 2013 and Windows 10 in 2015. Marketers have the opportunity to be across all of them. Experience has shown that displaying ads in apps that relate to the customer’s true interests contributes to higher satisfaction for customers, higher revenues for developers and advertisers, and ultimately the success of the entire ecosystem.

    The new Microsoft Advertising Windows experience includes:

    • Personalisation: customise app size from small to large according to importance
    • Seamless experience: Windows 10 has merged the benefits of your traditional desktop experience with an integrated app experience in the start button
    • Ads in Apps: running across the Windows 8, 8.1 and 10 operating system for over 5.8 million Australians who have access.