Nine has acquired all audio-visual rights for broadcast, streaming, mobile, digital and social platforms under a landmark agreement with Tennis Australia. Under this new deal, Nine will work with Tennis Australia and other industry stakeholders to find other distribution channels that will complement Nine’s broadcast of tennis.
The Australian Open is consistently among the most watched programs of the year. Last year’s men’s final was the second most watched program of 2017, with a national average audience of 3.64 million. This year’s men’s final secured a national average audience of 2.369 million and is currently ranked as the number one sports program and the third most watched program on Australian television so far in 2018.
Under the terms of this agreement, Nine has acquired exclusive live rights (including Free To Air, subscription television, streaming, digital, mobile and social), together with extensive catch-up rights, to the Australian Open as well as the lead up tournaments around Australia - the Hopman Cup, the Brisbane, Sydney and Hobart Internationals and the Davis Cup and Fed Cup.
Hugh Marks, CEO of Nine, said: “We are thrilled to have secured the rights to premium Australian tennis, particularly the Australian Open. The timing of tennis and the audience demographics it delivers are a perfect fit for Nine and its advertisers.