This garden and deck-loving group enjoy the outdoors, spending leisure time in their garden or relaxing on their decks. For the Outdoor & Gardening tribe, their outdoor area is their pride and joy, and they use their BBQ more often than their oven. They are predominantly older couples or retirees who live in suburban and regional areas, and love to entertain family and friends outdoors.
Household Income: $70k+
Location: Capital Cities – Suburban/Regional
Life Stage: Established Families & Mature Couples