Home Chefs

    Home Chefs love cooking at home and making their own creations. They download recipes, and are the household’s highest spenders on groceries, focusing on the key ingredients that make up their creation.

    Key Demographics
    Household Income: $70k+ 
    Age: 25+ 
    Location: Capital Cities – Suburban/Regional 
    Life Stage: Young & Established Families, Young & Mature Couples