Fashion Cred

    The Fashion Cred group represents young girls who are renting in the Inner City or still live at home with Mum and Dad. They are active on Instagram, Facebook and Twitter, and always love a good Snappy. They follow Aussie bloggers like Harper & Harley and Pepa Mack to get their fashion fix, but they tend to seek out more affordable options. They also love their celeb content, enjoying keeping up with what Gigi Hadid and Kendall Jenner are up to.

    Key Demographics
    Household Income: $50k+ 
    Age: 20-35 
    Location: Capital Cities – Suburban 
    Life Stage: Youth, Young Singles