Established Renovators

    Established Renovators represent empty nesters whose kids have moved out and they are either renovating their current properties or in the market to downsize. They watch DIY shows like The Block as well as looking for inspiration on 9Homes.

    Key Demographics
    Household Income: $80k+ 
    Age: 45+ 
    Location: Capital Cities 
    Life Stage: Established Families, Older Couples & Mature Singles