Established Mums

    Established Mums typically have school-aged children. They lead very busy lives as they try to juggle a career and mum duties. These mums are time poor but they are always on the lookout for health and wellness tips. As main Grocery Buyers, this group has large families with adult/teenage children and they tend to spend on meat, poultry and fish to feed their hungry growing family. Grocery buys include the value/family pack sizes.

    Key Demographics
    Household Income: $100k+ 
    Age: 35-55 
    Location: Capital Cities and Regional Suburbs 
    Life Stage: Young & Established Families