Designer Label lovers consist of affluent older females who are high Household Income earners and hence quite senior in their career. Their love for status and high-end fashion sees them buying designer brands for weekend and corporate wear. They seek quality and style, and their go-to brands are typically Saint Laurent and Max Mara. Their desire to look good also means they are extremely health and fitness conscious – they are most likely on the BBG program or take part in an F45 class regularly.
Household Income: $100k+
Location: Capital Cities – Suburban
Life Stage: Mature Singles & Older Couples