Ageing Gracefully

    These women like to go to the Myer and David Jones counters for makeup and skin care advice. The Ageing Gracefully women want to age gracefully and are willing to buy premium eye cream if it promises results. They are conscious of the effects of ageing, and are interested in reversing the ageing process via cosmetics, skin care and potentially cosmetic surgery. This Ageing Gracefully group consists of older and affluent females, who have money to spend on luxuries for themselves.

    Key Demographics
    Household Income: $100k+ 
    Age: 40+ 
    Location: Capital Cities – Suburban/Inner Urban 
    Life Stage: Older Couples, Mature Singles & Elderly Singles