Our Audience

At Nine, we have a new way of describing our digital audiences.

Over 750 million data points across our digital network have been analysed by Data Scientists and Analysts to create 30 ‘Tribes’, forming our new audience segmentation product ‘9Tribes’.

Our Tribes have been created by merging Nine PII data with site visitation, consumption of our vast editorial content network, TV show watch history, Nine Nation research panel respondents and social sharing markers across our digital network, overlaid with demographic data Nine has collected. 

What Tribe do you want to target with your next campaign?