Sticky Collapsible Billboard

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The Sticky Collapsible Billboard is a 970x250 ad unit which collapses to a 970x90 ad unit on user page scroll down, and sticks for 5 seconds. It is a combination of two individual creatives: a 970x250 and a 970x90.


The 970x250 unit also contains a Nine Digital Network hosted "Close ad" button which removes the ad when clicked, minimising the entire Billboard space, and enforces a frequency cap on the ad for the remainder of the day.



Watch the demo below:

Nine Digital Served Specs

  • Dimensions: 970x250 and 970x90
  • Accepted Formats: JPG/PNG/GIF/SVG
  • Max image file size: 40kb

Third Party Served Specs

  • Third party click and impression trackers can be provided

Format Availability

Areas Approved to run Notes
Nine O&O homepages Yes
Nine O&O articles Yes
Nine O&O galleries No
MSN homepages No  

Important Information

  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • The ad will always come with a site-served "Close" button.

  • All images and content are appropriate to the general audience nature of the page.
  • The ad cannot alter the Nine Digital brand, or alter the page layout, navigation, design or content.
  • All creatives are subject to Nine Digital approval we reserve the right to request changes for brand equity/user experience reasons. 

Acceptance Policy

    • Nine Digital may at its absolute discretion refuse to publish any advertisement on the Nine Digital network. 
    • Nine Digital reserves the right to reject / remove any rich media ad that does not meet its creative specifications, contravenes internal guidelines or adversely affects network website performance, other ad placements or user experience.
    • Nine Digital reserves the right to remove or request the removal / revision of any creative that is deemed unsuitable or in conflict with our content, audience, commercial objectives or IP, including (but not limited to) requesting the removal of any competitor branding from advertisements.

    Timelines & Delivery

    • All Nine Digital served creative should be delivered to Nine Digital as raw image assets (in zip file preferred). Impression and click tracking URLs should be supplied in a separate text file.
    • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
    • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.