MSN Sidepanels

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Sidepanels enable advertisers to reach audiences with unrivaled interactivity and engagement. This ad units can offer the full range of creative executions – from eye-popping animation, to video, dynamic data, interactive games, and more. 

IMPORTANTClick here to open the most up to date specs on the Microsoft Creative specs page - from there, you can click on the "MSN Responsive Skin" spec link under the "MSN Display" section which includes full technical specs for Sidepanels. It is vital that you download the full spec sheet, the specs included below are purely for quick-reference.




Third Party Specs (Quick-Reference)

  • Accepted 3rd parties: Sizmek
  • Dimensions: x2 125x900 floating panels (supplied as a 1x1 ad tag)
  • Accepted format: GIF/JPG/HTML5
  • Back-up image file size: 60kb
  • Initial load max file size: 200kb
  • Secondary file download: 300kb
  • User-initiated download: 1.5mb
  • *Site-served creative is not accepted

Important Information

  • Download the full spec sheet from the Microsoft Spec Center as per the instructions above.  
  • Sidepanels should launch from a 1x1 ad call (both the left and right panels expand simultaneously from this).
  • Sidepanels should have a solid background colour and fade to transparent at the bottom and sides. All transparent areas should not be clickable.
  • Advertiser logos must be positioned beneath the site logo (approximately 200 pixels from the top of the panels). A maximum logo size of 130px x 40px will be permitted.
  • Positioning should align the sidepanels flush with the billboard position.
  • Sidepanels can also be "sticky" so they adhere to the header of the page as the user scrolls down.
  • No text or images to be placed within 95px from the top of the panel.
  • Maximum one product graphic and one price point and/or product message is permitted per panel. Additional price points and promo text to be housed within the 300x250.
  • Sidepanels should have a single background colour or single photographic image and we request low intensity / muted colour for maximum engagement.
  • Key messaging should presented in the top right 125x600 of the left panel and top left 125x600 of the right panel.
  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • All images and content are appropriate to the general audience nature of the page.
  • All assets must be SSL compliant - securely served (https://)
  • Minimise the device load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to approval - we reserve the right to request changes for brand equity/user experience reasons. 

Acceptance Policy

    • Nine Digital may at its absolute discretion refuse to publish any advertisement on the Nine Digital network. 
    • Nine Digital reserves the right to reject / remove any rich media ad that does not meet its creative specifications, contravenes internal guidelines or adversely affects network website performance, other ad placements or user experience.
    • Nine Digital reserves the right to remove or request the removal / revision of any creative that is deemed unsuitable or in conflict with our content, audience, commercial objectives or IP, including (but not limited to) requesting the removal of any competitor branding from advertisements.

    Timelines & Delivery

    • All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
    • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
    • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
    • Visit the Microsoft Creative Specs page for full technical documentation, build guides etc.