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An IAB standard 320x50 ad unit that sits below the webpage header. It can house rich media functionality such as animation. It also can be built with the option to on tap expand into a larger expanded panel (320x400). 

Nine Digital Served Specs

  • Dimensions: 320x50
  • Accepted Format: JPG/PNG/GIF
  • Image max file size: 40kb
  • Animation duration: 15 seconds

Third Party Served Specs

  • Accepted 3rd Parties: Sizmek, InMobi, Doubleclick, Celtra (Universal Banner accepted), Bonzai
  • Dimensions: 320x50 > 320x400 (expanded)
  • Accepted Format: JPG/PNG/GIF
  • Max initial file size (including animation): 80kb (Image, HTML5, JS, CSS, Sprite sheets) + 70kb (Ad Verification Scripts) + 100kb (Cached/Approved Shared Libraries located here)
  • Animation Duration: 30 seconds max, 15s recommended
  • Expanded panel must contain a clearly marked option to close/minimise the ad in the top right hand corner. Tap area must be 70x40 pixels.
  • SSL Requirements: All assets must be SSL compliant - securely served (https://)


  • NEC’s ad specs are designed to ensure ads load quickly. It is NEC’s priority to provide the best possible experience for our audience and to ensure that the ads of our advertisers have the best chance of being seen by users. 
  • Ad viewability is impacted when ads are slow to load. Therefore NEC will not be held accountable for delivering agreed viewable impression thresholds for campaigns that are sold on viewability guarantees if creative does not adhere to the ad specifications. 

Format Availability

Areas Approved to run Notes
Nine O&O homepages Yes
Nine O&O articles Yes
Nine O&O galleries No
MSN homepages Yes Refer to MSN spec category

Important Information

  • The use of third party monitoring or blocking must adhere to Nine's Brand Safety Policy.
  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • No looping allowed for animation after 30s and load must take place during the subload of the ad. Any additional animation must be user-initiated. 
  • Click-through URL should be for a page that is optimized for a mobile browser.
  • All images and content are appropriate to the general audience nature of the page.
  • The ad cannot not alter the Nine Digital brand, or alters the page layout, navigation, design or content.
  • The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window.
  • Minimise the device load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to Nine Digital approval we reserve the right to request changes for brand equity/user experience reasons. 

Acceptance Policy

    • Nine Digital may at its absolute discretion refuse to publish any advertisement on the Nine Digital network. 
    • Nine Digital reserves the right to reject / remove any rich media ad that does not meet its creative specifications, contravenes internal guidelines or adversely affects network website performance, other ad placements or user experience.
    • Nine Digital reserves the right to remove or request the removal / revision of any creative that is deemed unsuitable or in conflict with our content, audience, commercial objectives or IP, including (but not limited to) requesting the removal of any competitor branding from advertisements.

    Timelines & Delivery

    • All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
    • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
    • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
    • Reach out to the third party vendors listed above for full technical documentation, build guides etc.


    Sizmek HTML5 Resource Centre