Legacy Mobile Over The Page (OTP)

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The Mobile OTP is a floating ad unit that can display automatically once the page content has fully downloaded, or after user tap. The OTP portion of the ad will display for 7 seconds before resolving to the 320x50 accompanying ad unit. OTP can include a dimming effect covering the background content. Must be frequency capped to 2 impressions per user per campaign's life time if the OTP launches automatically. The OTP portion is not enabled on landscape mode.


Third Party Served Specs

  • Accepted 3rd Parties: Sizmek, DoubleClick
  • Initial banner dimensions: 320x150
  • OTP portion dimensions: 320x400
  • Accepted Format: JPG/PNG/GIF/HTML5/CSS2/CSS3/ MP4 & OGG (Video)
  • Max initial file size: 100kb
  • OTP file size (subload): 100kb
  • Max user-initiated animation/video/sound file size: 10mb (max 2 mins video length)
  • Animation Duration: 7 seconds before collapsing
  • SSL Requirements: All assets must be SSL compliant - securely served (https://)

Important Information

  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • No looping allowed for animation after 7s and load must take place during the subload of the ad. Any additional animation must be user-initiated.
  • Click-through URL should be for a page that is optimized for a mobile browser.
  • Two tags are required so that it can be frequency capped to 1 impression per day per user, one for AM and one for PM. 
  • Format cannot run on galleries, articles or sections pages - only homepages across the Nine Digital network. Is allowed across all cricket.com.au pages except for galleries.
  • A close button at minimum size 70x40 must be present on the top right hand corner of the OTP.
  • All images and content are appropriate to the general audience nature of the page.
  • The ad cannot not alter the Nine Digital brand, or alters the page layout, navigation, design or content.
  • The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window.
  • Minimise the device load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to Nine Digital approval we reserve the right to request changes for brand equity/user experience reasons. 

Format Availability

Spec Low Medium High
Resolution / Aspect Ratio 640x360 (16:9), 640x480 (4:3) 1024x576 (19:6), 786x576 (4:3) 1280x720, 1920x1080 (16:9)
Bitrate 500-700 kbps 700-1500 kbps 2500-3500 kbps



    Timelines & Delivery

    • All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
    • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
    • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
    • Reach out to the third party vendors listed above for full technical documentation, build guides etc.


    Sizmek HTML5 Resource Centre

    DoubleClick Creative Solutions