Legacy: Centerfold

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The Centerfold ad unit allows advertisers to bring their offline catalogue online in an interactive new ad format. Combined with a wallpaper skin and page dimming effect, the catalogue ad unit provides an interactive immersive ad experience.

*This ad is marked as legacy due to Flash-only specs, please reach out to your Nine Digital Sales Rep for alternative executions.


Third Party Served Specs

  • Accepted 3rd Parties: Sizmek
  • Dimensions MREC: 300x250
  • Dimensions Expanded: 970x640
  • Accepted Format: SWF
  • Image File Size: 40kb
  • SWF file size: 40kb
  • Rich Flash size: 100kb
  • Initial Video/Sound File Size: 1mb
  • User-initiated Video/Sound File Size: 10mb
  • Video Frame Rate: 21fps
  • SSL Requirements: All assets must be SSL compliant - securely served (https://)

Important Information

  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • Sound must be muted by default with a visible mute/unmute button.
  • All images and content are appropriate to the general audience nature of the page.
  • The ad cannot not alter the Nine Digital brand, or alters the page layout, navigation, design or content.
  • The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window.
  • Minimise the CPU load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to Nine Digital approval we reserve the right to request changes for brand equity/user experience reasons. 

Timelines & Delivery

  • All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
  • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
  • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
  • Reach out to the third party vendors listed above for full technical documentation, build guides etc.