Nine Cares provides a valuable service to needy individuals and organisations, drawing attention to some of Australia’s most critical social issues. Nine’s network of media assets and its role as a content creator enables the use of reach to connect communities.
In FY17, Nine Cares managed and provided almost $33 million of airtime for Community Service Announcements (CSAs) for community or not-for-profit organisations in support of causes including the White Ribbon Foundation, St Vincent de Paul, the Children’s Tumour Foundation, Surf Life Saving Australia, Dry July and the Mark Hughes Foundation. Nine Cares is committed to continue to provide community groups with the ability to connect with the general public and maximise the reach of their messages.
During FY17, Channel Nine was instrumental in raising almost $20 million for the local children’s hospitals through telethons in Sydney, Brisbane and the Easter Appeal in Adelaide. This money is used to provide essential equipment, services and research and is one of the hospitals’ key fundraising initiatives for the year. These events are televised on Channel Nine in their local markets, with many of the group’s key talent manning the phone lines and encouraging the public’s generosity.
The NRL Footy Show’s Big Change to Little Champions telethon raised a further $512,000 for the Starlight Foundation in FY17. The AFL Footy Show My Room Telethon raised $1 million for the children’s cancer charity, My Room Charity.
A Current Affair serves a significant community interest by publicising newsworthy human interest stories. Genuinely needy people are provided a forum to tell their stories, often with incredible outcomes. Donations of money, care or essential devices are not uncommon as the nightly 1m-plus audiences are inspired. A Current Affair also promotes the national ACA Christmas hamper giveaway where tens of thousands of dollars worth of food are donated, packed and distributed to hundreds of needy families.
In an exciting and somewhat personal initiative during 2017, Nine was instrumental in uniting the NRL, Fox League , Macquarie Radio and the Mark Hughes Foundation and promote Beanies For Brain Cancer. The Mark Hughes Foundation raised more than $2.2 million throughout this campaign, helping to fund research into a cancer which kills more people under 40 in Australia than any other cancer and yet receives less than 5% of government cancer research funding.
Free To Air TV's reach in terms of both depth and breadth makes it a unique broadcast microphone for many worthy causes, and Nine Cares’ commitment to continuing its contribution remains unwavering.