Nine Cares provides a valuable service utilising Nine’s network of media assets across television, digital and social and Nine’s role as a content creator to connect communities.
Nine’s reach in terms of both depth and breadth makes it a unique platform for many needy individuals and organisations, and Nine Cares’ commitment to continuing its role in drawing attention to and support for some of Australia’s most critical social issues remains unwavering.
In FY18, Nine Cares managed and provided almost $30 million of airtime for Community Service Announcements (CSAs) for community or not-for-profit organisations in support of causes including Starlight Children’s Foundation Australia, Youngcare, Mates4Mates, Charlie Teo Foundation, Variety The Children’s Charity, St Vincent de Paul, the Children’s Tumour Foundation, the Gidget Foundation and the Mark Hughes Foundation. Nine Cares is committed to providing community groups with the ability to connect with the general public and maximise the reach and understanding of their messages.
During FY18, Nine was again instrumental in the raising of almost $20 million for the local children’s hospitals through telethons in Sydney and Brisbane and the Easter Appeal in Adelaide. These telethons remain key to the hospitals’ annual fundraising efforts, with the proceeds used to provide essential equipment, services and research. The telethons are televised on Nine in their local markets, with many of Nine’s key talent volunteering to staff the phone lines, further encouraging the public’s generosity.
Nine again joined forces with the NRL and the broader rugby league community to help fund brain cancer research. Through the Beanies for Brain Cancer Round 12 in May, the Mark Hughes Foundation raised more than $4.5 million, helping to fund research into a cancer which kills more people under 40 in Australia than any other cancer and yet receives less than 5% of government cancer research funding.
The AFL Footy Show My Room Telethon raised $1.1 million for the children’s cancer charity, My Room Charity. A Current Affair serves a significant community interest by publicising newsworthy human interest stories. Genuinely needy people are provided a forum to tell their stories, often with incredible outcomes. Donations of money, care or essential devices are not uncommon as the nightly 1m-plus audiences are inspired. A Current Affair also promotes the national ACA Christmas hamper giveaway where tens of thousands of dollars worth of food are donated, packed and distributed to hundreds of needy families.
Nine Cares also continues its active involvement in communities around Australia, sponsoring local council events and surf clubs, as well as The Australian Maritime Museum, The Adelaide Zoo, The Perth City To Surf, the Mater Little Miracles Easter Appeal, the Melbourne Mothers’ Day Classic, as well as Carols by Candlelight across many of the Australian capital cities.
Nine also joined forces with the National Farmers’ Federation and Rotary Australia to launch a national fundraising drive to support drought-affected farming families. The 2018 Drought Relief Fund was launched on Nine’s Today show by hosts Georgie Gardner and Karl Stefanovic. Nine’s support ensured that the call for assistance reached a national audience with the Fund promoted across Nine’s national programming spanning news, sport and entertainment as well as on social media and the response was overwhelming. Nine’s staff answered the phones, while viewers around the country opened their hearts and wallets, raising an astounding $3,268,449 in the first week, and more than $10 million overall.