9Galaxy

Nine’s programmatic platform 9Galaxy is making the need for media buyers to chase media owners for “make goods”.

Nine was last night recognised at the prestigious ITnews Benchmark Awards, taking out the telco and media category for its innovative work on the television automation platform, 9Galaxy.

One of Australia’s top media buyers says the automation of television buying has nowreached a key watershed and is set to grow rapidly in 2018.

Nine today announced it will offer marketers and agencies far greater certainty on their television campaigns by guaranteeing 100 per cent delivery of dynamic campaigns bought via 9Galaxy.