Powered Studios Case Study: McDonald's x State of Origin

It’s that time of year when fence sitting ceases and the rugby league State of Origin series comes alive.

Macca’s worked closely with Powered Studios to create two state-targeted TVCs promoting the release of their limited-edition NSW Blues and QLD Maroons supporter flags, showing fans how they can show their state allegiance thanks to Macca’s.

Incorporating past and present stars of the State of Origin arena, each TVC embraces the camaraderie and cheeky nature of rugby league’s teammate bond.

To watch State of Origin go to 9Now or stay up to date with news and commentary on Wide World of Sports.