Advertising Brand Safety Policy

Last updated: 12 March 2019

Nine works with Grapeshot to provide brand safety across its network for display campaigns. Using Grapeshot’s technology, Nine can target Advertiser campaigns away from articles that may be considered unsafe. This can be either through Grapeshot’s standard brand safety segments or via a custom brand safety segments built for an Advertiser using their specific key words. Please speak to your Nine sales representative before planning your campaign to learn about what brand safety targeting is available and associated pricing.

The use of other third party monitoring and blocking is allowed against the following terms:

CPM

Vendor Monitoring Tags Brand Safety Blocking Tags Notes
IAS Yes Yes* Blocking tags must use impression passback
DoubleVerify Yes Yes* Blocking tags must use impression passback
DCM Yes No Passback not available for blocking tags
  • IAS & DoubleVerify Brand Safety Blocking Tags are allowed only when a passback has been implemented. Passbacks must be implemented to prevent white/empty spaces appearing on the page when an ad is blocked, which creates a bad user experience.
  • During the campaign briefing stage, Nine must be supplied with information on the scope of blocking which will be enabled. This includes, but is not limited to, a domain list and negative keyword list. Nine will endeavor to reduce block rates and delivery issues.
  • Nine will not be held accountable for delivering agreed viewable impression thresholds for campaigns that are sold on viewability guarantees if the campaign is running Brand Safety Blocking.

Sponsorship

Vendor Monitoring Tags Brand Safety Blocking Tags Notes
IAS Yes No Blocking tags must use impression passback
DoubleVerify Yes No Blocking tags must use impression passback
DCM Yes No Passback not available for blocking tags
  • Blocking Tags are not accepted on Sponsorship buys as Sponsorships are sold on the basis that the Advertiser has 100% share of voice across the content/environment of the sponsored site or section.

  • If there is a concern for Brand Safety across some of the content across a site or section, the Advertiser should instead book CPM activity where Blocking Tags are allowed (refer to above).