Breakfast television is a staple of many households every morning, and Nine’s Director of Morning Television, Steven Burling, says he takes real pride in the role the Today Show plays in bringing the stories that matter into the homes of Australians.
“With early morning television there’s a real intimacy as families start their day having breakfast, probably before they rush out the door, and it’s a privilege to be a part of their routine,” says Burling.
Today has been trusted as a source of morning news for almost 40 years and remains one of Australia’s leading news brands.
“Australians trust us to share with them the latest news, sport, weather and a whole lot more,” Burling says.
Part of the power of Today lies is not being tied to the studio, which helps to keep it dynamic and energetic. Wherever the action is, the team will be there, with the hosts and contributors out on location.
“We are a trustworthy news source and an advocate for our audience. Whether it’s the Oscars or the Logies, a massive sports event or a federal election, Today will be there broadcasting from the heart of the action and speaking to the important people our audience want to hear from,” Burling says.
The new Today line-up, led by Georgie Gardner, Deb Knight and Tom Steinfort, are more than just talented journalists and broadcasters.
“They are big personalities who don’t take themselves too seriously and are committed to the program and our audience,” Burling says. “As the months go on, more Australians will be relying on them for their morning fix of news.
“There is a real and dynamic engagement with our audience which will become even more important this year.”
Burling says Today’s power comes from the local Australia stories they tell.
“We tell Australians stories, and at times when they need a hand we become their champions too,” Burling adds.
“Our viewers and their communities certainly remember the positive interactions long after the cameras have left.”