Summer 2019 really heated up as Peters Drumstick released a new collaboration with Gelato Messina. Peters chose Nine’s Australian Open coverage to launch the new range to market, and Powered Studios were tasked to create the brand TVC.
Powered drew on inspiration from the vibrant and colourful pop art-styled product artwork. This dynamic visual look was animated to a catchy pop-music track to cut through the market. The result was an engaging brand spot that gave the product a life of its own and instantly engaged with the tennis (and summer) loving audience.