Powered Studios Case Study: Blackmores

In the lead-up to this year’s summer of tennis on Nine, Blackmores worked closely with Powered to find the most effective way of showing all Australians that everyone’s body is unique and amazing and we need to look after ours. 

As a game that can be played by anyone of any age, with any ability, tennis was the perfect fit. Powered recruited tennis legend and Nine commentator Todd Woodbridge to lead a three-part content series titled “A Bridge to Wellbeing”. 

In this series Todd explored just what it means to be a well being. He visited suburban tennis courts where he surprised and chatted with the locals. He also joined them for a hit and delved into what the phrase “you only have one body” means to them. The aim of the series was to build a warm and authentic narrative integrating Blackmores into the Australian Open broadcast.