Nine has appointed Shauna Anderson to be the editor of leading women’s lifestyle website 9Honey as it builds out its offering after just over 18 months in the market.
Anderson, who was most recently news editor of Kidspot, will take over the running of the popular lifestyle website which according to Nielsen had a unique audience of 2.4 million readers in July.
“It is great to welcome Shauna back home to Nine,” said Helen McCabe, Nine’s Digital Content Director. “Shauna knows the lifestyle vertical really well, having worked for a number of key players within the space, and I know she will be able to drive 9Honey further as we look to grow the brand in both the digital and cross-platform environment.”
Anderson, who will take up her new role in October, has previously held senior editing positions at Mamamia as well as Kidspot. Prior to that she was a chief of staff for the Today show.
“I’m so excited to be joining 9Honey – a site that in less than two years has established itself as a real leader in the online lifestyle space,” Anderson said. “This is a great opportunity to continue growing the audience and developing the proposition for an audience of women interested in our lifestyle content.”
The appointment of Anderson follows the promotion of launch editor of 9Honey, Kerri Elstub, to the role of Digital Editorial Director in early July. Elstub continues to report to McCabe but now oversees editorial on all of Nine’s key digital lifestyle, news and sport sites: 9honey.com.au, nine.com.au, 9news.com.au and WWOS.com.au.
Nine also confirmed that as part of the changes 9Honey deputy editor, Julia Naughton, would be promoted to the new role of managing editor of lifestyle.
“Julia has done a phenomenal job since joining Nine in early 2017,” said McCabe. “She has taken up every role we have thrown at her with passion and boundless enthusiasm. This new role will include managing the upcoming site relaunch and reflects our intention to continue building out the 9Honey verticals as we evolve our lifestyle network.”
Naughton said: “9Honey has been on an incredible journey since its launch in November 2016. There is a real opportunity around the relaunch to continue to grow our audience and connect with millions of Australian women each month. This is only the start for what is still a relatively new brand in the women’s lifestyle space.”
Prior to joining Nine, Naughton held various editorial roles at the Huffington Post and Cosmopolitan.
Nielsen reported 9Honey’s audience was 2.431 million in July, giving 9Honey the highest user engagement of any top 10 lifestyle site with 9 minutes and 7 seconds.*
*Source: Nielsen Digital Content Ratings, Monthly Tagged, July 2018, Family & Lifestyle Sub Category, Text, People 2+, Census. Note: Digital Content Ratings measures participating publishers only
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Head of Trade and Internal Communications
Wednesday, August 16, 2018