Nine today unveiled the full list of brand partners for its new 9Go!/9Now commission, Love Island Australia.
The hit international reality show format launched on Sunday night on 9Go! and 9Now, with Nine today confirming the full list of sponsors who include leading skincare brand Neutrogena, online clothing brand PrettyLittleThing and Four Seasons Condoms.
Each of the brands will have national sponsorships including integrations, billboards and product placements throughout Season 1 of Love Island Australia.
“Love Island Australia is a fun, youth-focused program and we are proud to welcome these great brands to the program,” said Sarah Stewart, Nine’s Director of Content Partnerships – Entertainment. “Our ambition was to create a platform for brands to reach millennials at scale with content everywhere they choose to consume it. Love Island is delivering in spades, with the number of 16-39s increasing significantly week-on-week in the 8.30pm timeslot.“On 9Now, Love Island Australia is growing at a higher rate than we saw with Married at First Sight and has delivered real results for both our clients and for Nine.”
Love Island Australia launched on Sunday night on multi-channel 9Go! and has averaged more than 200,000 people nationally, with the audience up in the key demographic 16-39s up 84 per cent week-on-week. In the four days since launch, the first episode knocked up an average VPM of more than 121,600, meaning more than 37 per cent of its audience coming via 9Now.
Love Island Australia has also shot to the top of the OzTAM VPM ratings with episodes 1-4 taking out four of the top five spots in the top 10 shows, from the last seven days.
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