The 2017 IAB white paper about the Connected TV (CTV) landscape reinforces the explosive growth for connected TV streams in Australia, increasing by 351% in total over the last 15 months across the four major free-to-air broadcasters in Australia.
Connected TV: The New Era of Television offers a significant resource for advertisers looking to understand and leverage the exponential rise of CTV, and the benefits professionally produced video platforms such as 9Now provide when targeting Australian audiences.
The ever-increasing audience who are watching more and more programs via CTV and loving ‘The Living Room Experience’, has helped 9Now reach an important milestone of over 5.5 million sign-ups. Nine’s General Manager of Video, Niamh Collins, says “We have seen that people love the living room experience. They love watching connected TV, same as with linear TV, on the big screen. But the difference is that connected TV has the benefits of both worlds – the best of television and digital, for consumers and advertisers alike.”
With over 2.9 billion ad opportunities served across Australia’s main four free-to-air broadcasters in the last 12 months, coupled with ongoing advances in server-side ad insertion, improved user experience across devices and increased adoption amongst audiences, there has never been a more important time for advertisers to consider the benefits of CTV for the next campaign.
Download the IAB Connected TV white paper for more information, or speak to your Nine sales representative for high impact campaign opportunities involving Nine’s broadcast video on demand platform, 9Now.