Married At First Sight Takes The Lead Across Television and Digital

Nine has posted another strong start to the year with Married at First Sight lifting its performance in the key demographics of 25-54s, 16-39s and Grocery Buyer with Child, across the all-important 7.30pm timeslot. 

Half way through the third week of Married at First Sight Nine has seen overnight metro audiences lift in each of these key demographics. Married at First Sight is up year-on-year as much as 4.8 per cent*, while Sunday and Monday night’s episodes, featuring the first commitment ceremony and then a series of ‘yes dates’ saw the program hit successive 2018 season highs, with a national average audience of 1.578m (5 City: 1.163m / Regional: 415,000) on Sunday and 1.624m (5 City: 1.158m / Regional: 466,000) on Monday night.
9Honey’s new half-hour weekly chat show, Talking Married, hosted Jayne Azzopardi, has also drawn strong audiences to 9Life, with around one in six viewers moving from Nine’s primary channel to the multichannel for a discussion on all the behind-the-scenes gossip, exclusive interviews and never-before-seen clips from Australia’s most talked about social experiment. Talking Married, which airs at 9.00pm, drew a national consolidated audience of 214,000 for its debut on February 1 and 174,000 for last Thursday night’s episode, making it one of the most watched shows on 9Life in 2018. 

Nine’s Chief Sales Officer, Michael Stephenson, said it was Married at First Sight’s ability to drive the “water cooler” conversation across the country and its strength in the key demographics that made it such an attractive property for advertisers. 

“We have seen a strong reaction from advertisers to Married at First Sight because it is one of the most demographically pure shows on Australian TV,” said Stephenson. 

“Our consistent performance in the key demographics in 2018 will once again be the marker of our success, and with Married at First Sight we have kicked off the year with a strong start.”

*Source: OzTam overnight data, 5 City Metro, Channel Nine, Total individuals, Married at First Sight Weeks 5-7 (incl first 2 days of Week 7 only)  2017 & Weeks 5-7 (incl first 2 days of Week 7 only) 2018, Average Audience, excl encore and repeats. 

For more information:
Nine Publicity 
(02) 9965 2727