Half way through the third week of Married at First Sight Nine has seen overnight metro audiences lift in each of these key demographics. Married at First Sight is up year-on-year as much as 4.8 per cent*, while Sunday and Monday night’s episodes, featuring the first commitment ceremony and then a series of ‘yes dates’ saw the program hit successive 2018 season highs, with a national average audience of 1.578m (5 City: 1.163m / Regional: 415,000) on Sunday and 1.624m (5 City: 1.158m / Regional: 466,000) on Monday night.
Nine’s Chief Sales Officer, Michael Stephenson, said it was Married at First Sight’s ability to drive the “water cooler” conversation across the country and its strength in the key demographics that made it such an attractive property for advertisers.
“We have seen a strong reaction from advertisers to Married at First Sight because it is one of the most demographically pure shows on Australian TV,” said Stephenson.
“Our consistent performance in the key demographics in 2018 will once again be the marker of our success, and with Married at First Sight we have kicked off the year with a strong start.”
*Source: OzTam overnight data, 5 City Metro, Channel Nine, Total individuals, Married at First Sight Weeks 5-7 (incl first 2 days of Week 7 only) 2017 & Weeks 5-7 (incl first 2 days of Week 7 only) 2018, Average Audience, excl encore and repeats.
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