Nine has named four commercial partners for Married at First Sight, with major brands KFC, HotelsCombined, Youfoodz and Finder.com.au all partnering in the 2018 season of Australia’s most ground-breaking social experiment.
“Married at First Sight was one of the breakout hits of 2017 and last night’s episode was a great start to this year’s series” said Michael Stephenson, Nine’s Chief Sales Officer. “Last night’s show performed incredibly well across every key demographic up 12.2% among 25-54s and 17.2% among 16-39s. Overall the program was up more than 10.5% on its 2017 debut and we expect it to continue to grow in the coming weeks.“Together with our great commercial partners we have been able to build on the foundation established in last year’s supersized show and grow and evolve exciting new opportunities for brands.
“Married is a proven performer not only on television but also on social and on broadcast video on demand (BVOD) where we expect 9Now to again break records, as viewers tune to Nine’s linear and digital platforms.”
Partners who have developed bespoke integrations for the latest season of Married at First Sight include HotelsCombined, who are returning for a second year and supplying the honeymoons and weekends away for the couples. To complement this year’s partnership, HotelsCombined will also have a new Married at First Sight-inspired advertisement on air featuring Sharon and Michelle from season four in 2017. They will also be partnering with Married at First Sight episode recaps on Nine’s leading women’s network, 9Honey.
Finder.com.au will create a Married at First Sight highlights section on Nine’s top-ranking celebrity news website, TheFix, which will cover all the behind-the-scenes gossip and insider
information from the show. They will also own a weekly Facebook viewer poll where the audience get their say on topics in the show.
Major brands KFC, Youfoodz and leading West Australian hairdressing chain Maurice Meade (in Perth only) are also partners of Married at First Sight. They have key spots and billboard placements around the program to increase brand awareness.
For more information:
Head of Trade and Internal Communications
0404 460 607