Nine CFO Greg Barnes today announced the appointment of Ian Paterson to the new position of Director – Commercial Partnerships and Affiliates.
Mr Paterson’s new role will see all state-based Managing Directors reporting to him and include executive responsibility for driving the performance of Nine’s affiliate partnership with Southern Cross Austereo. He will also be responsible for increasing the company’s commercial revenues via oversight of 9Commercial and establishing new commercial business partnerships outside of traditional advertising.
Mr Barnes said: “As Nine continues its evolution from a free-to-air television business, to a multi-platform video business, it will create significant opportunities to drive new revenue streams. Ian’s appointment reflects Nine’s commitment to accelerating the growth of these revenues.
“For the last six years Ian has successfully guided the performance of our Melbourne business and been a key member of the senior management team. His leadership, professional drive and understanding of the industry means Ian is the ideal person to oversee out state network and to play a more dedicated role in the delivery of our commercial partnerships and revenue streams.”
Mr Paterson said: “Serving the company and leading Nine Melbourne has been an honour. The dedication and passion of our staff makes Nine the success it continues to be. I take on the challenges of this new role at a time when the company has a clearly developed strategic pathway. Personally, this change represents an exciting opportunity and I’m looking forward to playing my part in Nine’s future success.”
In light of Ian’s new role, Matt Scriven, will assume the role of Managing Director of Nine Melbourne, reporting into Ian Paterson. Matt, has been with Nine Melbourne as local Director of Sales for six years. Commenting on Mr Scriven’s elevation, Mr Paterson said, “Matt’s proven track record as a Sales leader together with his passion for success positions him ideally to take on this all-important role heading our Melbourne business. I couldn’t be more delighted knowing that GTV9 is in safe and capable hands and I’ll look forward to seeing him drive our continued success across all its operations”.
Both appointments are effective immediately.
For further information, please contact:
Nine Network Publicity
03 9420 3455 / 0413 117 711
Sunday, December 3, 2017