Nine in 2017: Only Network to Grow Share Across All Demos and Total People

The Nine Network is the No. 1 television network for 2017 across the five mainland capitals with all key demographics.

With the official 40-week ratings period concluding overnight, the Nine Network wraps the year with the greatest share of prime time viewers (6.00pm – midnight)  for People 25-54, 18-49, 16-39, and Grocery Buyers with Children.

On primary channel shares, Nine is also No. 1 for 2017 with all key demographics. With Total People, just one-tenth of a share point (0.1) separated Nine from Seven – the closest margin between the two leading free-to-air networks in more than a decade.
Nine is also the only free-to-air network to increase its share in 2017 across all key demographics and Total People compared to 2016:

• People 25-54: Up by 1.4 share points
• People 18-49: Up by 1.7 share points
• People 16-39: Up by 1.5 share points
• GB + Child: Up by 1.9 share points
• Total People: Up by 1.2 share points

Nine’s primary channel is also the only one to boost its free-to-air share in 2017 compared to 2016 across all key demographics and Total People:

• People 25-54: Up by 2.1 share points
• People 18-49: Up by 2.4 share points
• People 16-39: Up by 2.6 share points
• GB + Child: Up by 2.7 share points
• Total People: Up by 1.5 share points

Hugh Marks, Chief Executive Officer of Nine Entertainment Co., said: “Our results this year speak for themselves. To be the number one network with all key demographics is the outcome of a lot of hard work by a team that I believe to be the best in television. 

“These are not results we take for granted. If anything, they spur us on to continue to create even better content that will resonate with Australian audiences. We thank our viewers for watching and do not take their support lightly.” 

The key to Nine’s success in 2017 was a raft of programs which delivered consistent audiences throughout the week and across the year.

For further information, please contact:

Nine Publicity

02 9965 2727

Sunday, 3 December, 2017