Nine’s Program Director, Hamish Turner, and 9TheFix’s Editor, Ashley Spencer, speak about the return of the ARIA Awards to Nine on November 28, joining Nine’s slate of premium live events, including the TV Week Logies and the Academy Awards. Nine will cover the ARIAS across all platforms, including Channel Nine, 9TheFix and 9Honey, for a truly integrated experience.
Turner said: “There has been a real renaissance with Australian music over the last ten years with acts like SIA on the international stage, Vance Joy, Troye Sivan and Tame Impala, so there is great interest in how artists are performing locally and internationally. That is why it is such a great brand to have as part of the Nine family.
“Music is at the core of shaping our youth culture. It has the unique ability to talk to people on an intimate level. Music informs their style, culture and behaviour.
“The great thing about being aligned to a brand like the ARIAS is that it is a celebration of excellence within the music category.
“The ARIAS are big, broad, family viewing. The audience is everyone from your five-year-old daughter to your eighty-eight-year-old grandparents, all Australian. Music is universal, it talks to everybody.”
Spencer said: “9TheFix is the home of big entertainment events online and this year we are going to be the home of the ARIAS. We will have everything ARIAS, from the weeks leading up – announcing the nominees and presenters – to the presentation of the awards, getting ready throughout the day, getting glammed up, and everything throughout the night. We’ll have red carpet action, viral show moments, and what you don’t see on TV.
“The great thing about the ARIAS red carpet is that you never know what to expect. It’s a little bit crazy, it’s a little bit fun. In past years we’ve seen Matt Okine dress up as the SIA dancer from her Chandelier video and Drake. We will have all of those can’t-miss moments, completely unexpected. You will never know what’s going to happen. That’s why the ARIAS is a must-tune-in event.”
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