Nine has announced the appointment of marketer Karen Madden in the role of Group Marketing Director to lead its integrated marketing efforts across both television and digital.
The newly created role is part of a restructure of Nine’s marketing operations that will see Madden take responsibility for growing Nine’s consumer audience across multiple platforms, by optimising and integrating its total marketing activities.
“The appointment of Karen to this group-wide marketing role reinforces our focus on creating compelling content and connecting with audiences across all our distribution platforms,” said Hugh Marks, CEO of Nine. “As the Nine business continues to evolve we felt it important to evolve our approach and centralise the focus of all our marketing activities to increase the effectiveness with which we communicate with our audiences.”Commencing the new role in November, Madden will report directly to Nine’s Director of Television, Michael Healy, and work closely with the Nine Executive Team.
Madden was previously General Manager Trade Marketing & Media Services at News Corp Australia and has also held senior marketing positions at Woolworths, Goodman Fielder and Coles.
“I am delighted to be taking up this new role,” said Madden. “Nine has worked hard across both television and digital to be one of the top media companies in Australia, so it’s a really exciting time to join the business.”
Alex Parsons’ role will now become increasingly focused on the growth and expansion opportunities across our business as Chief Digital Officer of Nine.
“Our digital business is an incredibly important growth engine and under Alex it has been hitting and continues to hit important home runs,” said Marks.
“The new structure allows Alex to increase our focus both on growing our digital businesses and also driving the development of strategic assets such as 9Now and nine.com.au, as well as our future technology and data offerings.”
For more information:
Head of Trade and Internal Communications
0404 460 607