Nine has announced a new strategic partnership with Equifax as the publisher looks to further extend its offering to better serve finance and insurance clients.
Equifax, formerly Veda, is a global information solutions company with a strong presence in Australia and New Zealand and a history of serving the finance and insurance sectors with data and insights.
The deal will allow Nine to leverage Equifax’s rich insights and extensive consumer segments across the Nine Digital network. Combined with their own data, this is a powerful combination for marketers, allowing them to extend their offerings to new audiences.
In recent months Nine has launched a series of key data partnerships with the likes of Data Republic and Red Planet, all aimed at ensuring it is highly competitive in the data space and able to offer marketers quality segmentation and the ability to target the right consumers.
“This new deal with Equifax represents another important partnership helping Nine to build the power of its data offering,” said Alex Parsons, Chief Digital and Marketing Officer at Nine.
“We believe that this new deal will be particularly attractive to marketers and agencies working in the finance and insurance space, who will be keen to leverage the power of Equifax’s rich insights.
“At Nine we have a data platform-agnostic approach and have been very focused on having a number of successful partnerships with key data players who we believe can give our clients maximum value.”
Through this partnership, Nine will launch Equifax’s extensive descriptive and predictive consumer segments across its online properties. These include the leading news website nine.com.au, lifestyle and celebrity properties across the 9Honey Women’s Network and TheFix.com.au, as well as sports/fitness properties such as WWOS.com.au and 9Coach.com.au.
Head of Digital and Partnerships at Equifax, Luis Fleita, said: “Marketers are facing growing challenges regarding the speed and depth of relevant insights when trying to reach their target audience online. This partnership enables them to use relevant data and insights to create new customer segments.”
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