More Than 14 Million Watch Nine’s Summer Of Test Cricket

With Test cricket wrapping up for another summer over the weekend, OzTAM and Regional TAM data shows that a total of 14.8 million Australians tuned into Nine’s coverage at some stage throughout the six matches.
 
After losing the first series against South Africa, the Aussies redeemed themselves with a 3-0 whitewash over Pakistan, culminating on Saturday at the SCG where the home team won by 220 runs.
 
The highest rating session of the two Test series was the fourth and final day of play between Australia and South Africa in which the Baggy Greens won the match by seven wickets. The final session under lights at the Adelaide Oval on November 27 was watched by a national peak audience of 2.150 million viewers and an average of 1.829 million viewers.
 
The highest rating sessions of each Test match are as follows:

HIGHEST RATING SESSION


First Test - Perth
Australia v South Africa
NATIONAL AVERAGE AUDIENCE 1.217 million (Day One – Session 3 - November 3) 
NATIONAL PEAK AUDIENCE 1.673 million (Day One – Session 3 - November 3)

Second Test - Hobart
Australia v South Africa
NATIONAL AVERAGE AUDIENCE  1.075 million (Day One – Session 3 - November 12)
NATIONAL PEAK AUDIENCE 1.403 million (Day One – Session 3 - November 12)

Third Test - Adelaide
Australia v South Africa
NATIONAL AVERAGE AUDIENCE  1.829 million (Day Four – Session 3 - November 27)
NATIONAL PEAK AUDIENCE 2.150 million (Day Four – Session 3 - November 27)

First Test - Brisbane
Australia v Pakistan
NATIONAL AVERAGE AUDIENCE 1.402 million (Day One – Session 3 – December 15)
NATIONAL PEAK AUDIENCE 1.894 million (Day One – Session 3 – December 15)

Second Test - Melbourne
Australia v Pakistan
NATIONAL AVERAGE AUDIENCE 1.575 million (Day Five – Session 3 – December 30)
NATIONAL PEAK AUDIENCE 2.081 million (Day Five – Session 3 – December 30)

Third Test - Sydney

Australia v Pakistan
NATIONAL AVERAGE AUDIENCE  1.338 million (Day Five – Session 2 – January 7)
NATIONAL PEAK AUDIENCE 1.822 million (Day One – Session 3 – January 3)

Source: OzTAM and Regional TAM, Overnight Data, 2016/17 Test Series.

Tom Malone, Director of Sport for Nine, said:
 
“At the end of the day, the Australian team provides the entertainment and we are merely the conduit for people to watch their favourite summer sport. Huge congratulations to Steve Smith and the entire Cricket Australia community on a terrific fightback this summer. We also want to thank the Australian team for granting us unprecedented access this summer. They’ve given our viewers insights they’ve never had before.
 
“The incredible retention of viewers across whole sessions of play is a great testament to the Wide World of Sports production team, led by the Head of Cricket Brent Williams, the commentators, cameramen, audio operators, special effects staff and entire production crew.”
 
Nine’s Summer of Cricket is far from over with the VB One-Day International Series against Pakistan set to kick off this Friday in Brisbane.


VICTORIA BITTER ONE-DAY INTERNATIONAL SERIES

Fri, Jan 13 1:30pm AEDT on Ch9
Australia v Pakistan BRISBANE

Sun, Jan 15 1:30pm AEDT on Ch9
Australia v Pakistan MELBOURNE

Thurs, Jan 19 1:30pm AEDT on Ch9
Australia v Pakistan PERTH

Sun, Jan 22 1:30pm AEDT on Ch9
Australia v Pakistan SYDNEY

Thurs, Jan 26 1:30pm AEDT on Ch9
Australia v Pakistan ADELAIDE


And in February, Nine will broadcast the KFC T20 International Series with our men’s team taking on Sri Lanka and the women’s team facing off against New Zealand.
 
 
 
 
For further information, please contact: 
Nine Network Publicity 
02 9965 2727