Nine Digital

‘Treat the disease, not the symptoms’: How the industry can get to grips with viewability

While viewability has been kicking around as an issue for the Australian market for the past couple of years, there is growing consensus it is high time the industry got its act together and came up with some agreed rules for everyone to play by.

Australian’s Spend More Time with Nine Online

The latest Nielsen ratings for April 2017 have revealed more Australians are spending time with Nine’s digital news network than any other publisher.

Nine Digital Offers Improved Data Offering In New Zealand With Experian

The partnership includes the ability to target numerous segments and match clients’ offline databases to the 2.1 million Microsoft IDs, helping marketers target consumers across the Mi9 network more effectively.

Nine Hires Grant Bingham To Lead Programmatic Sales Offering

Nine has hired Grant Bingham to lead its programmatic sales offering, in a move that completes the senior appointments to the publisher’s aligned digital sales structure. 

Pippa Leary Joins Nine As Publisher Invests Further In Nine Digital

Nine today announced that Pippa Leary will be joining its digital business, in a new role leading digital sales, as Commercial Director – Digital Sales.

Advertisers Expect Their Ads to Appear in Brand-Safe and Viewable Environments

Although it's a clear expectation of marketers and their agencies, messages aren't always seen and placed in brand-safe environments, warns Alex Parsons, Nine’s Chief Digital and Marketing Officer. 

No. 1 Digital Content Network

Nine is once again Australia’s No. 1 digital content network according to Nielsen’s January ratings, reaching 14.412 million UAs across its Nine and Microsoft assets.

Discover Real Impact with Nine Digital

As Australia’s leading digital content publisher, Nine Digital has real content, real audiences and real metrics to allow you to better understand your audience — and deliver real impact for your brand through the power of storytelling.

 

Nine Looks To Lead The Way On Viewability

Nine has announced a range of major changes to its digital advertising business, aimed at providing marketers and their agencies with greater transparency around issues such as viewability.

Performance

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Mobile

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