Insights & News

‘Treat the disease, not the symptoms’: How the industry can get to grips with viewability

While viewability has been kicking around as an issue for the Australian market for the past couple of years, there is growing consensus it is high time the industry got its act together and came up with some agreed rules for everyone to play by.

No other event reaches your audience all summer long

Summer is more than just a change in the season.  It is a change in consumer mindsets and behaviour. 

Nine's Blockbuster Back Half

After a strong start to the year, Nine will continue to create and distribute great content that connects Australian audiences in a blockbuster back-half of 2017. 

'Increasingly audiences come to Australian drama across multiple platforms,’ says Nine’s drama boss

Australians have a growing appetite for local drama – and they are finding it across a variety of platforms, Nine’s co-head of drama, Andy Ryan, explains. 

Australian’s Spend More Time with Nine Online

The latest Nielsen ratings for April 2017 have revealed more Australians are spending time with Nine’s digital news network than any other publisher.

Carat Takes Out Agency Of Origin Three Years Running

Carat has taken out the win of the annual Wide World of Sports Agency of Origin tournament, taking home the trophy with a 3-1 lead over rival agency Blue 449. 

The Voice EP: The New Season Is ‘Revitalising The Shiny-Floor Genre’

The Executive Producer of The Voice says the newest season of Australia’s favourite light entertainment format is helping to breathe new life into the wider “shiny-floor” television genre. 

Advertisers Expect Their Ads to Appear in Brand-Safe and Viewable Environments

Although it's a clear expectation of marketers and their agencies, messages aren't always seen and placed in brand-safe environments, warns Alex Parsons, Nine’s Chief Digital and Marketing Officer. 

‘The key is for us to maintain our ratings momentum post-Easter,’ says Nine Program Director

Nine’s program director, Hamish Turner, says he is confident the broadcaster can maintain and build on its 2017 ratings success post-Easter on the success of such shows as the reality hit, Married at First Sight.

Nine Leads Survey Year To Date

Nine is leading survey year to date with P25-54, P16-39 and Grocery buyers and children.