Insights & News

Nine: Home of The Arias

Nine’s Program Director, Hamish Turner, and 9TheFix’s Editor, Ashley Spencer, speak about the return of the ARIA Awards to Nine on November 28, joining Nine’s slate of premium live events, including the TV Week Logies and the Academy Awards. 

The Effect of Video Advertising Across Different Platforms

ThinkTV commissioned world-first research into the effectiveness of advertisements viewed by consumers on TV, Facebook and YouTube. The findings showed that TV advertising generated the greatest sales impact and attention, with Facebook coming in at second ahead of YouTube.

Nine Wins Ratings for Seventh Week in a Row

Nine has extended its ratings resurgence, beating Seven in main channel share for a seventh week running.

Nine's Growth Strategy

Nine’s CEO, Hugh Marks, says that the focus on integrated partnerships, content distribution across digital platforms such as 9Now, and a 16% lift in 'premium revenue' have helped Nine to drive revenue growth in 2017 and will be key for driving future success.

9Now Rebrands As Platform Passes Four Million Sign-Up Mark

Nine’s popular broadcast video on demand (BVOD) platform 9Now has passed the four million sign-up mark and is preparing to launch a new series of television ads to drive more user growth.

Is Your Brand Ready to Say I Do?

Married at First SightAustralia’s biggest social experiment returns for 2018 following its most successful season to date. Twenty brave singles will be matched by neuroscience, personality and human behaviour to find the perfect match.

Christmas Marketing Platform

Christmas with the Australian Women’s Weekly returns on Saturday November 25 at 7pm, featuring seasonally themed inspirations from the team behind Australia’s highest selling magazine.

NRL Finals Series: A Powerful Marketing Platform

Nine’s Director of Sport, Tom Malone, says the shift of the NRL season to four games of free-to-air rugby league a week represents one of the biggest and most powerful marketing platforms available to brands.

Family Food Fight: Helping Australians to Bring Exciting but Achievable Food to the Table

Nine is set to launch an exciting new food format later this year that, different to anything on Australian television, says Adrian Swift.

Honey Spot: Start a Fresh Conversation with Australian Women

Honey Spot is a new, smarter way to start a fresh conversation with the modern Australian woman and keep your brand top of mind.