Insights & News

Advertisers Expect Their Ads to Appear in Brand-Safe and Viewable Environments

Although it's a clear expectation of marketers and their agencies, messages aren't always seen and placed in brand-safe environments, warns Alex Parsons, Nine’s Chief Digital and Marketing Officer. 

‘The key is for us to maintain our ratings momentum post-Easter,’ says Nine Program Director

Nine’s program director, Hamish Turner, says he is confident the broadcaster can maintain and build on its 2017 ratings success post-Easter on the success of such shows as the reality hit, Married at First Sight.

Nine Leads Survey Year To Date

Nine is leading survey year to date with P25-54, P16-39 and Grocery buyers and children.

Podcasting is About Nine Owning the Content Conversation for the Full 24-hour Cycle

Nine.com.au’s Head of Lifestyle, Helen McCabe, has explained that the company’s decision to move into the podcasting arena is driven by a desire to own the conversation around its content and programming across the full day. 

9Now Hits 3 Million Mark Following Surge in Sign-ups From Married at First Sight

Nine has announced that its live streaming and on-demand platform, 9Now, has passed the three million subscriber mark, driven in part by the success of reality dating program Married at First Sight.

Research: Aussie Mums – You’ve Got This

In March 2017, Nine in partnership with Hoop Research Group, presented the findings to an extensive study into the changing mindset of Australian mums to advertisers in Sydney and Melbourne.

Inside Nine's 2017 NRL Series

Nine will significantly overhaul its graphics and statistics offering for the broadcast of the 2017 NRL season. 

Align your brand with the right audience at the right time

9Honey has new and bespoke partnership opportunities available to help you align your brand with the right audience at the right time.

No. 1 Digital Content Network

Nine is once again Australia’s No. 1 digital content network according to Nielsen’s January ratings, reaching 14.412 million UAs across its Nine and Microsoft assets.

Business Model For Sports Rights Is About To Evolve

The traditional business model used by many Australian sporting codes – built on selling  broadcast rights to media partners – will rapidly evolve towards one focused on revenue sharing, Amanda Laing, Managing Director of Nine, has predicted.