Insights & News

Family Food Fight to Tackle ‘Big Hole’ in Market

Nine’s newly created cooking show, Family Food Fight promises to tackle a “big hole” in the market for cooking shows.

The Ashes is the powerful platform for marketers over summer

When it comes to sporting rivalries, the upcoming 2017-18 Ashes test cricket series presents an unparalleled opportunity for advertisers to connect their brand with millions of Australians.

2017 NRL Telstra Premiership Finals Series & Grand Final

Off the back of the biggest Origin series in history, don’t miss out on the next great chapter, with the 2017 NRL Finals Series. The road to the footy finals will showcase unpredictable and unscripted entertainment, and will play out LIVE and EXCLUSIVE on Nine’s Wide World of Sports.

The Ashes all summer long

Nothing says all summer long like the cricket and this year will be bigger than ever with the 2017-18 Ashes series.

Nine’s Inaugural ‘Agency Ninja Warrior’ Event

In the lead up to Nine’s highly anticipated new show Australian Ninja Warrior, agency land was sent into warrior madness last week with Nine’s inaugural ‘Agency Ninja Warrior' Tournament.

Are You Ready to Ninja?

Nine’s head of content production and development, Adrian Swift, speaks about the new format, why it's been so popular overseas, the target audience and stories that the audience will see on Australian Ninja Warrior.

Integration needs to be more than just what you see on the screen

One of Australia’s leading marketers, Chris Maxwell, believes marketers need to think about a broader approach to integrating with media partners. 

Travel Guides: Redefining travel television

The head of Nine’s in-house production arm, 9Productions, says the ratings success of its new travel series, Travel Guides, is due to showcasing world locations in a way that “hasn’t been done on travel TV before”.

‘Treat the disease, not the symptoms’: How the industry can get to grips with viewability

While viewability has been kicking around as an issue for the Australian market for the past couple of years, there is growing consensus it is high time the industry got its act together and came up with some agreed rules for everyone to play by.

No other event reaches your audience all summer long

Summer is more than just a change in the season.  It is a change in consumer mindsets and behaviour.