The State of Origin series is the annual best-of-three Australian rugby league football match series between two state representative sides, the New South Wales Blues and the Queensland Maroons. Referred to as Australian sport's greatest rivalry, the State of Origin series is one of Australia's and the region's premier sporting events. The 2016 Holden State of Origin series achieved a national reach of almost ten million viewers across three matches on the Nine Network.
Tom Malone, Director of Sport for the Nine Network, said: “The State of Origin series has again delivered record ratings and the biggest television audiences of the year to the Nine Network. It’s a huge testament to the players on both teams who give their all to provide the greatest sporting spectacle in Australia. It’s also a great reflection on the tremendous skill and professionalism of the Wide World of Sports production team.”