Sex and the City

    This group represents single females with no kids living in inner urban areas of capital cities. They work full-time to support their lifestyle. They typically rent and spend most of their money on going out, fashion and travel. They follow celebrities on Instagram to keep up with current trends and regularly get their dose of reality TV.

    Key Demographics
    Household Income: $60k+ 
    Age: 25-40 
    Location: Capital Cities and Inner Urban 
    Life Stage: Independent Youth & Mature Singles