Outdoor & Gardening

    This garden and deck-loving group enjoy the outdoors, spending leisure time in their garden or relaxing on their decks. For the Outdoor & Gardening tribe, their outdoor area is their pride and joy, and they use their BBQ more often than their oven. They are predominantly older couples or retirees who live in suburban and regional areas, and love to entertain family and friends outdoors.

    Key Demographics
    Household Income: $70k+ 
    Age: 35+ 
    Location: Capital Cities – Suburban/Regional 
    Life Stage: Established Families & Mature Couples