Beauty Queens

    Beauty Queens consist of females who love all things beauty. Their beauty inspos are Chloe Morello and Pia Muehlenbeck, and they have almost every shade of Kylie's Lip Kit. They are not opposed to the idea of cosmetic surgery so they see the value of getting lip fillers and botox to get rid of those unwanted lines. They have high spend patterns across fashion and dining out.

    Key Demographics
    Household Income: $50k+ 
    Age: 20-35 
    Location: Capital Cities – Suburban 
    Life Stage: Independent Youth & Young Couples