All brands have something to say about their product, their purpose, their passion, but sometimes great brands need help to connect their story with the right audience, at the right time.
That’s where Powered comes in. Harnessing the power of content, we help brands reach their full marketing potential and connect with Australians in the most powerful way possible.
Through our team of experts who are strategic, insightful, creative and future-facing in their approach, we set out to share a client’s passion for their brand and learn about their challenges, objectives and goals.
We apply our expertise in ideation, audience science and content creation to deliver the most imaginative and intelligent solutions for a brand, product or service.
Powered by Nine – Realising Big Ideas
At Powered, it’s not a shopping list of platforms and assets that drives our thinking. Our focus is on conceptualising and realising the idea that will help tell a brand’s story in the best way possible.
Harnessing the power of insight techniques such as our proprietary tool, BRAND ARC, we work with clients to gain a deep understanding of what their business is and what they stand for, enabling us to select the right environments across our vast storytelling ecosystem to realise big ideas.
Our passion to produce great content that excites and entertains audiences across Australia has been at the heart of our business for more than 60 years. Specialising in news, sport, entertainment and lifestyle content, we provide commercial partners with full-service creative solutions that will bring any idea to life, whether it’s short-form video, TV commercials or multi-display digital campaigns, all the way through to branded TV series.
Our full-service creative offering provides a single point of contact from ideation through to creative development, implementation and review.
When it comes to connecting with the passions of Australians, there is no other media company like Nine. Through our rich data offering that connects with more than 15 million Australians every month and our vast survey panel Nine Nation that allows us to tap into the voice and opinion of Australia, combined with the industry’s leading storytellers, content-makers and influencers who call Nine home, we are able to determine what will work most effectively for the audience you want to engage.
Whilst the notion of telling great stories has never changed, the level of intelligence in the way in which we tell them has. We are continually adapting and evolving the ways we reach audiences, developing new technologies and platforms to ensure we are prepared for where audiences move to next.