Whilst the notion of telling great stories has never changed, the level of intelligence in the way in which we tell them has. We are continually adapting and evolving the ways we reach audiences, developing new technologies and platforms to ensure we are prepared for where audiences move to next.
Our passion to produce great content that excites and entertains audiences across Australia has been at the heart of our business for more than 60 years. Specialising in news, sport, entertainment and lifestyle content, we provide commercial partners with full-service creative solutions that will bring any idea to life, whether it’s short-form video, TV commercials or multi-display digital campaigns, all the way through to branded TV series.
Our full-service creative offering provides a single point of contact from ideation through to creative development, implementation and review.
When it comes to connecting with the passions of Australians, there is no other media company like Nine. Through our rich data offering that connects with more than 15 million Australians every month and our vast survey panel Nine Nation that allows us to tap into the voice and opinion of Australia, combined with the industry’s leading storytellers, content-makers and influencers who call Nine home, we are able to determine what will work most effectively for the audience you want to engage.
At Powered, it’s not a shopping list of platforms and assets that drives our thinking. Our focus is on conceptualising and realising the idea that will help tell a brand’s story in the best way possible.
Harnessing the power of insight techniques such as our proprietary tool, BRAND ARC, we work with clients to gain a deep understanding of what their business is and what they stand for, enabling us to select the right environments across our vast storytelling ecosystem to realise big ideas.
Maggi needed to grow and build brand awareness around its new products – gravy, curry and burger recipe bases. They looked to make a connection with caring, time-constraint mothers and present the brand as a contemporary solution to cooking amidst a chaotic schedule.