MSN Standard Display

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The MSN Standard Ad consists of an IAB compliant basic image / text ad. Standard in-banner animation is allowed. Rich Media is not allowed.

Click here to open the most up to date specs on the Microsoft Creative specs page - from there, you can click on the Standard spec link.



Nine Digital Served Specs

  • Dimensions: 300x250, 300x600, 728x90
  • Accepted format: GIF/JPG/PNG
  • Max file size: 40kb

Third Party Specs

  • Dimensions: 300x250, 300x600, 728x90, 160x600, 300x50, 250x510, 250x250, 480x80
  • Accepted format: GIF/JPG/HTML5/Javascript
  • Back-up image file size: 40kb
  • Initial load max file size: 40kb

Important Information

  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • All images and content are appropriate to the general audience nature of the page.
  • All assets must be SSL compliant - securely served (https://)
  • Minimise the device load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to approval - we reserve the right to request changes for brand equity/user experience reasons. 

Timelines & Delivery

  • All 3rd party creative should be delivered via 3rd party ad serving tags.
  • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
  • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
  • Visit the Microsoft Creative Specs page for full technical documentation, build guides etc.