MSN Mobile Banner & OTP

Back to Ad Specifications

In-Banner Rich Media is supported for both sizes – 320x50 and 300x250. The 320x50 ad placement also supports Expandable Banner Rich Media. On initial tap, a panel will expand to 320x416 or Full Screen. On tap-to-close, the expand panel will collapse.

Click here to open the most up to date specs on the Microsoft Creative specs page - from there, you can click on the Mobile Browse Rich Media spec link.

The Mobile Banner can also be created as a "sticky" banner that adheres to the bottom of the user's screen. Similar specs can be found here. Consult the 3rd party vendor for more information.



Third Party Specs

  • Dimensions: 320x50, 300x250
  • Accepted format: GIF/JPG/HTML5/Javascript
  • Back-up image file size: 50kb
  • Initial load max file size: 200kb
  • Secondary file download: 300kb
  • User-initiated download: 1.5mb

Important Information

  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • All images and content are appropriate to the general audience nature of the page.
  • All assets must be SSL compliant - securely served (https://)
  • Minimise the device load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to approval - we reserve the right to request changes for brand equity/user experience reasons. 

Timelines & Delivery

  • All 3rd party creative should be delivered via 3rd party ad serving tags.
  • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
  • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
  • Visit the Microsoft Creative Specs page for full technical documentation, build guides etc.