Daily Mail Mobile Gallery Interstitial

Back to Ad Specifications

A full-screen interstitial ad format providing users with a gallery-like experience.

Click here to open the most up to date specs for the in-app version on the Daily Mail specs page, and click here for the in-browser version.

Important note: The ad server for Mi9 is AppNexus, not DFP.




Basic specs

  • Dimensions: Responsive (in-app) / 414x628 - Portrait (in-browser) / 736x414 - Landacape (in-browser)
  • Accepted format: GIF/JPG (in-browser) / External 3rd Party Hosted JavaScript Tags (in-app)
  • Max initial file size: 300kb
  • Max video file size: 3mb

Important Information

  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • All images and content are appropriate to the general audience nature of the page.
  • All assets must be SSL compliant - securely served (https://)
  • The ad cannot not alter the brand, or alters the page layout, navigation, design or content.
  • The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window.
  • Minimise the device load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to approval - we reserve the right to request changes for brand equity/user experience reasons. 

Timelines & Delivery

  • All 3rd party creative should be delivered via 3rd party ad serving tags.
  • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
  • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.