Daily Mail Billboard

Back to Ad Specifications

The Daily Mail Billboard is a 970x250 ad unit that sits directly underneath the site navigation. It can also host animation and video.

Click here to open the most up to date specs on the Daily Mail specs page. 

You can combine the Billboard with Scrolling Skins to create a Premium Channel Takeover, or a Moodskin Takeover Unit.

Important note: The ad server for Mi9 is AppNexus, not DFP.



Basic specs

  • Dimensions: 970x250 > 970x500 (expanded)
  • Accepted format: GIF, JPEG, SWF, External 3rd Party Hosted JavaScript Tags/HTML5 JavaScript Tags
  • Max initial HTML5 file size: 200kb
  • Max HTML5 polite load: 1mb
  • Max video file size: 4mb

Important Information

  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • All images and content are appropriate to the general audience nature of the page.
  • All assets must be SSL compliant - securely served (https://)
  • The ad cannot not alter the brand, or alters the page layout, navigation, design or content.
  • The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window.
  • Minimise the device load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to approval - we reserve the right to request changes for brand equity/user experience reasons. 

Timelines & Delivery

  • All 3rd party creative should be delivered via 3rd party ad serving tags.
  • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
  • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.