Mobile Banner

Back to Ad Specifications

An IAB standard 320x50 ad unit that sits below the webpage header. It can house rich media functionality such as animation. It also can be built with the option to on tap expand into a larger expanded panel (320x400). 

Nine Digital Served Specs

  • Dimensions: 320x50
  • Accepted Format: JPG/PNG/GIF
  • Image max file size: 40kb
  • Animation duration: 15 seconds

Third Party Served Specs

  • Accepted 3rd Parties: Sizmek, InMobi, DFA
  • Dimensions: 320x50 > 320x400 (expanded)
  • Accepted Format: JPG/PNG/GIF
  • Max file size (including animation): 100kb
  • Animation Duration: 30 seconds max, 15s recommended
  • SSL Requirements: All assets must be SSL compliant - securely served (https://)

Important Information

  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • No looping allowed for animation after 30s and load must take place during the subload of the ad. Any additional animation must be user-initiated. 
  • Click-through URL should be for a page that is optimized for a mobile browser.
  • All images and content are appropriate to the general audience nature of the page.
  • The ad cannot not alter the Nine Digital brand, or alters the page layout, navigation, design or content.
  • The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window.
  • Minimise the device load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to Nine Digital approval we reserve the right to request changes for brand equity/user experience reasons. 

Timelines & Delivery

  • All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
  • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
  • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
  • Reach out to the third party vendors listed above for full technical documentation, build guides etc.

Resources

Sizmek HTML5 Resource Centre