VPAID creatives allow for users to actively interact with video through a number of ways either through extending the ad experience via opening up a mini site or extending the content, through to social sharing or downloading a brochure. All VPAID creatives must be created as per the VPAID specifications set by our certified Third Party Vendors (as listed in the below table). VPAID ads are certified across both long and short form inventory.
Note: Almost all major browsers have announced plans to phase out and/or restrict the use of Flash in favour of HTML5 as the default media playback option. In light of this transition, it is urgently advised that HTML5 solutions are explored for any future video ad campaigns which utilise Flash VPAID technology. VPAID tags which rely on Flash in any way are very likely to heavily under-perform in the near future or not work at all.
From April 3 2017, Nine Digital will begin working towards transitioning VPAID video ads from Flash to HTML5 with a hard cutover set for June 30 2017, following IAB guidance to achieve complete elimination of Flash Video Ads by July 2017.
IAB recommendation to all market participants on the need to transition video ads from Flash to HTML5.
IAB agency guide to transitioning.
Nine accepts 3 different video files separated by quality – Low, Medium and High.
Important Note: All 3 files can be within the VAST tag delivering VPAID creative, but at least either the low or medium file must be supplied as a minimum.
|Resolution / Aspect Ratio||640x360 (16:9), 640x480 (4:3)||1024x576 (16:9), 786x576 (4:3)||1280x720, 1920x1080 (16:9)|
|Bitrate||500-700 kbps||700-1500 kbps||2500-3500 kbps|
The following requirements apply to all 3 files above:
Overlays: HTML5 overlay ads are not supported at this time.
Interactive: It is recommended that interactive and click-through elements should not sit within the bottom 40px of the video and interfere with player controls.
3rd Party viewability tracking & completion: Nine Digital does not guarantee measurement for vendors using Flash based SDKs. All vendors must update to a compliant non-Flash based HTML SDK version and support for HTML5/JS based measurement.