In-Stream Video: VPAID

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VPAID creatives allow for users to actively interact with video through a number of ways either through extending the ad experience via opening up a mini site or extending the content, through to social sharing or downloading a brochure. All VPAID creatives must be created as per the VPAID specifications set by our certified Third Party Vendors (as listed in the below table). VPAID ads are certified across both long and short form inventory.


Note: Almost all major browsers have announced plans to phase out and/or restrict the use of Flash in favour of HTML5 as the default media playback option. In light of this transition, it is urgently advised that HTML5 solutions are explored for any future video ad campaigns which utilise Flash VPAID technology. VPAID tags which rely on Flash in any way are very likely to heavily under-perform in the near future or not work at all.


From April 3 2017, Nine Digital will begin working towards transitioning VPAID video ads from Flash to HTML5 with a hard cutover set for June 30 2017, following IAB guidance to achieve complete elimination of Flash Video Ads by July 2017.

IAB recommendation to all market participants on the need to transition video ads from Flash to HTML5.

IAB agency guide to transitioning

 

Third Party Served Specs

Nine accepts 3 different video files separated by quality – Low, Medium and High.

Important Note: All 3 files can be within the VAST tag delivering VPAID creative, but at least either the low or medium file must be supplied as a minimum.

Spec Low Medium High
Resolution / Aspect Ratio 640x360 (16:9), 640x480 (4:3) 1024x576 (16:9), 786x576 (4:3) 1280x720, 1920x1080 (16:9)
Bitrate 500-700 kbps 700-1500 kbps 2500-3500 kbps

The following requirements apply to all 3 files above:

FLASH VPAID

HTML5 VPAID

  • File type: Mp4 (recommended) / FLV
  • Encoding profile: H.264, Baseline 3.0
  • Frame rate: 25fps
  • Audio Codec: AAC-LC or HE-AACv1
  • Audio Bitrate:
    128-192 kbps for AAC-LC
    64-128 kbps for HE-AACv1
  • Audio level: -24 LKFS (+/- 2.0 dB)
  • Delivery type: Progressive
  • Accepted 3rd Parties: Sizmek, Innovid, TVN, DoubleClick
  • File Size: 10mb max
  • Initial video duration: 15 secs max shortform, 30 secs max longform
  • Flash script version: AS3
  • SWF file size: 40kb
  • Rich media file size: 100kb
  • SSL Requirements:All assets must be SSL compliant- securely served (https://)
  • File type: Mp4 only
  • Encoding profile: H.264, Baseline 3.0
  • Frame rate: 25fps
  • Audio Codec: AAC-LC or HE-AACv1
  • Audio Bitrate:
    128-192 kbps for AAC-LC
    64-128 kbps for HE-AACv1
  • Audio level: -24 LKFS (+/- 2.0 dB)
  • Delivery type: Progressive
  • Accepted 3rd Parties: Sizmek, Innovid, DoubleClick, Videology, Tubemogul
  • File Size: 10mb max
  • Initial video duration: 15 secs max shortform, 30 secs max longform
  • Rich media file size: 100kb
  • SSL Requirements:All assets must be SSL compliant- securely served (https://)
  • All creative tags must be VAST 2.0 and VPAID 2.0 compliant

Overlays: HTML5 overlay ads are not supported at this time.

Interactive: It is recommended that interactive and click-through elements should not sit within the bottom 40px of the video and interfere with player controls.

3rd Party viewability tracking & completion: Nine Digital does not guarantee measurement for vendors using Flash based SDKs. All vendors must update to a compliant non-Flash based HTML SDK version and support for HTML5/JS based measurement.


Important Information

  • All concepts/storyboards must be submitted at least 10 working days before the campaign live date.
  • All images and content are appropriate to the general audience nature of the page.
  • The ad cannot not alter the Nine Digital brand, or alters the page layout, navigation, design or content.
  • The ad cannot try to launch in a new browser window (pop up/pop under) or shake the browser window.
  • Minimise the CPU load for the user as much as possible - ads causing excessive load will be rejected.
  • All creatives are subject to Nine Digital approval we reserve the right to request changes for brand equity/user experience reasons. 

Timelines & Delivery

  • All 3rd party creative should be delivered to Nine Digital via 3rd party ad serving tags.
  • All material must be delivered at least five (5) working days prior to campaign launch to ensure technical compatibility and internal concept approval. 
  • If creative is late an estimated % of impressions equivalent to the forecasted daily inventory level will be cancelled from the total impressions booked.
  • Reach out to the third party vendors listed above for full technical documentation, build guides etc.