Nine Cares provides a valuable service to individuals and organisations at all levels and draws attention to some of Australia’s most critical issues. For us it’s about using our reach and entertaining while giving back and connecting communities. It’s about media making a difference.
During 2016, Nine Cares provided more than $40m of publicity and assistance to charities, community groups and campaigns, providing a broadcast microphone to many worthy causes. The telethons remain the highlight of the Nine Cares’ calendar and, in 2016, Nine televised telethons in Sydney, Adelaide and Brisbane, in total raising more than $17m for essential equipment, services and research at the local Children’s Hospitals. These telethons are televised by Channel 9 in their local markets, with many of Nine’s key talent manning the phones and calling on the public to open their hearts and their pockets.
Since their inceptions, these telethons have raised more than $40m and have become a critical contributor to the hospital fundraising appeals. A further $600,000 was raised in the inaugural 9Perth telethon for the victims of the devastating WA bushfires in January 2016. The Footy Show’s Big Change to Little Champions telethon, in its 4th year, raised a further $433,000 for the Starlight Foundation. Nine provided in-program exposure and editorial coverage in support of a variety of other causes including Take Heart Australia, the McGrath Foundation, Cure Brain Cancer and Epilepsy Australia.