Nine Cares provides a valuable service to needy individuals and organisations, drawing attention to some of Australia’s most critical social issues. Nine’s network of media assets and our role as a content creator enables us to use our reach to connect communities. It’s about the media making a difference.
In financial year 2017, Nine Cares managed and provided almost $33 million worth of airtime for Community Service Announcements (CSAs) for community or not-for-profit organisations, in support of causes including the White Ribbon Foundation, St Vincent de Paul Society, Children’s Tumour Foundation, Surf Life Saving Australia, Dry July, and the Mark Hughes Foundation. Nine Cares is committed to continuing to provide community groups with the ability to connect with the general public and maximise the reach of their messages.
During FY17, Channel Nine was instrumental in raising almost $20 million for children’s hospitals through telethons in Sydney and Brisbane, and the Easter Appeal in Adelaide. These events, which raise money for essential equipment, services and research, are among the hospitals’ key fundraising initiatives each year. They are televised on Channel Nine in their local markets, with many of the group’s key talent manning the phone lines and encouraging the public’s generosity.
The NRL Footy Show’s Big Change for Little Champions telethon raised a further $512,000 for the Starlight Foundation in FY17, while the AFL Footy Show’s My Room Telethon raised $1 million for the My Room Charity.
A Current Affair serves a significant community interest by publicising newsworthy human interest stories. Genuinely needy people are provided with a forum to tell their stories, often with incredible outcomes. Donations of money, care or essential devices are not uncommon as the nightly audiences of one million-plus are inspired. A Current Affair also promotes the national ACA Christmas hamper giveaway where tens of thousands of dollars worth of food is donated, packed and distributed to hundreds of needy families.
In an exciting and somewhat personal initiative during 2017, Nine was instrumental in uniting the NRL, Fox League, Macquarie Radio and the Mark Hughes Foundation to promote Beanie for Brain Cancer. The Mark Hughes Foundation raised more than $2 million throughout this campaign, helping to fund research into a cancer which kills more people under 40 in Australia than any other cancer, yet receives less than five per cent of cancer research funding from government.
Nine Cares also continues its active involvement in communities around Australia by sponsoring local council events, surf clubs, Taronga Zoo, Royal Melbourne Show, the South Australian Young Achiever Awards, as well as Carols by Candlelight in capital cities.
The reach of free-to-air TV in terms of both depth and breadth makes it a unique broadcast microphone for many worthy causes, and the commitment of Nine Cares to its contribution remains unwavering.
For further information please contact:
Network Community Manager